While at ProductStack, one of the projects was to rebrand and redesign their website. ProductStack is a digital consultancy that helps organizations build digital products by integrating Lean Thinking and User-Centered Design practices with their Agile processes. ProductStack offers a SaaS platform and accompanying services to help companies design and develop software.
The ProductStack website is both an informational and marketing tool. It explains to the prospective users and clients the ProductStack approach and services, the Lean Thinking and User-Centered Design methodologies. The Information needs to be presented in a user friendly and engaging manner to encourage visitors to carry out the desired ‘call-to-action’ behavior.
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