Provider Research
Shared Understanding Across Teams
Scattered knowledge
Shared framework
Shared frameworkDesign that brings the whole picture together.
I help founders, businesses, and in-house teams bring clarity to complex ideas, services, and systems. Working across strategy, digital experience, and brand, I connect the pieces to create experiences people can understand, trust, and use.
Explore the workSome of the Brands I’ve designed for
MacResolutions · Landstar · Genworth · Corteva Agriscience · TKXS · Lakeside Project Solutions · ProductStack · Leaf Healthcare · Symantec · Cisco · GuideStar · Scott Brown Design · AMD · Children Now · Cupertino Language Immersion Program · Silicon Graphics (SGI) · Sun Microsystems · Monterey Plaza Hotel · BroadVision · Logitech · VidaMed · Sanrio
Complexity isn’t the problem. Disconnection is.
Your website says one thing. Your pitch says another. Your brand looks like an earlier version of your business. Each piece made sense when you made it, but together they don’t tell one clear story.
The value is there. People just can’t see it.
You don't need more pieces. You need the ones you have to work together. I find how they connect, then shape the strategy, digital experiences, and brand around what matters, so people understand what you offer and why it matters to them.
Selected Brand Systems
Strategy made visible.
When the underlying idea is clear, every touchpoint can speak the same language, from identity and imagery to websites, interfaces, and everything in between.
Service Ecosystem
Bringing services together for a smoother customer journey.
Fragmented servicesConnected journey
Connected journey
Online Marketplace
Creating Confidence in Uncertain Decisions
SearchTrustConfident action
TrustConfident action
Creating Brand Credibility
Brand systems for trust and recognition
ExpertiseCredibility across touch points
Credibility across touch points
Enterprise Brand System
Designing Trust Across a Large Enterprise Brand System
Multiple levels touchpointsTrust at scale
Trust at scale
Enterprise Application
Creating Coherence Across Operational Complexity
Fragmented toolsA unified platform
A unified platform
Client Perspectives
What it’s like to work together.
Clients describe a process grounded in close listening, clear thinking, and steady collaboration.
What to expect
Scott Brown
Owner, Scott Brown Design
Worked with Lai-Kit for 12 years
Lai-Kit played a key role in brand development for our clients across print, web, social media and trade show design. From bootstrap startups to Fortune 500 corporations, each with their own unique marketing goals, she was involved in every aspect of the design challenge, from Q&A and brand development to presentations and final execution.
Lai-Kit was reliable and extremely talented, knowing when to push branding boundaries and when to work within an established brand. The results spoke for themselves: we maintained primary client relationships for up to two decades.
Fred Balin
Owner, MacResolutions
More than a decade ago, while Lai-Kit was working at Scott Brown Design, she developed the brand identity and related business collateral for my Apple-centric IT business. Prospective clients found her Fibonacci-inspired design striking and elegant.
Years later, amid Apple’s rapidly expanding ecosystem, I engaged her to redesign our website. She maintained the concept while completely revamping the site in line with Apple’s design, content and marketing guidelines. Her skills in design and production, attention to detail, responsiveness and work ethic once again yielded an outstanding result. I recommend her without hesitation.
Conor Hagan
ExpertFlow
“Lai-Kit exceeded all expectations! Her ability to translate client visions into stunning Webflow designs is truly impressive. Lai-Kit's open communication and commitment to delivering results make them an invaluable partner for any project. Highly recommended!”
Start a Conversation
You don’t need to have it all figured out before we talk.
Tell me how I can helpTell me what you’re working on, what feels unclear, and where you hope to go. We can begin by making sense of it together.