Leaf Healthcare Integrated Marketing
This is a project I worked on at VERY, Inc.. Working under the creative director, I was involved in establishing the branding of Leaf Healthcare, developing the concept and visual design of the website. Leaf Healthcare creates wireless patient monitoring solutions for health care providers who are seeking more efficient and cost effective ways to improve patient safety and clinical outcomes.
Project Scope
Tools
The Challenge
Leaf Healthcare develops innovative new technologies that enable more efficient and effective patient care. Their brand needs to reflect their innovation and forward thinking in patient care technologies. The website is an important tool to introduce their ulcer prevention wearable device to health care providers, and conveys them the features, benefits, functions and the cost effectiveness of the product. It needs to give the prospective buyers how much they will save with this product.
Concept
Working with the creative director, we aligned the project directions with the client's goals and vision. We conducted market research and gathered design inspiration. We chose green as the brand color versus the blue to differentiate Leaf Healthcare from other health care companies. As green works very well with the company name and logo. A gray scale torso of a body was used as the main graphic to show where the device is placed on patient when in use to monitor patients' movement. It also creates a strong memorable graphical impact to the audience they are targeting. A hand holding the device on the hero image on the website conveys a sense that the device is simple and easy to use.
Copyright © 2019 Lai-Kit Chan